A B2B 'Control Center' where Core Context — ICP, personas, competitors, brand world — drives every deal, campaign, and asset.
GTM teams run on duct-taped intelligence: a slide deck for ICP, a different doc for personas, a wiki for competitors, and none of it lining up with the deals actually open. Jgsaw needed to be a single engine — one where context lived as structured data and pushed into execution in real time, across multiple tenants, each with its own market and its own playbook.
We built two coupled layers. An Intelligence layer of six modules — Business Profile, Product Intelligence, ICP, Personas, Competitors, Brand World — that generates and maintains automated context. A Motion layer of five modules that turns that context into deals, campaigns, content, and assets. A 'GTM View' dashboard tracks active accounts (like the Cloudflare deal) end-to-end, and a freshness signal flags stale intelligence so nothing executes off old data.
Jgsaw's customers now read the room before every sales standup. Updating Brand World or Competitive Intel ripples into the Asset Playbook and Campaign Builder instantly — strategy and execution stay in lockstep instead of drifting apart. The engine hit its live deal-tracking milestone the week of May 11, 2026.
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12 weeks